B.CREAM Conceptual Brand

B.CREAM is a fictional ice cream shop located in Downtown Lynchburg, Virginia. It is a mission based ice cream company that sweetens its ice cream with local honey to help support the local bee population and provide a healthier option to ice cream sweetened with sugar. The company focuses on informing its customers about the decay of the bee population and provides resources for customers to contribute to the cause. The project features a custom logo, complete identity system, brand style guide, collateral material, and store front design.